New information regarding Scuderia Ferrari, which is welcoming a new major sponsor, as it is partnering with IBM.
The premium partnership will begin in January 2025, and its goal is to redefine digital transformation when it comes to fan experience and engagement, both on and off the track.
IBM, as one of the world's largest technology companies, has therefore committed to improving the fan experience alongside Ferrari. Interestingly, the tech giant is joining the Italian team just as Lewis Hamilton is beginning his career at Maranello. Whether this applies to the Briton is anyone's guess.
