F1 has announced a multi-year partnership with Nestlé, with the company's KitKat product set to become the official chocolate of the Formula 1 World Championship. Under the agreement, the KitKat logo will appear alongside Formula 1 circuits, and fans can also expect Nestlé promotions, competitions, and fan zones at select races.
The partnership will officially begin in 2025 and will expand dynamically starting the following year. According to plans, the new partnership will be promoted with cheerful and lighthearted content, but no details have yet been released.
“We are delighted that such a renowned brand has chosen to partner with us. Everyone loves them, and we look forward to the fantastic experiences they will offer our fans and our sport on the racetrack,” said Emily Prazer, F1’s Chief Commercial Officer.
Bernard Meunier, Nestlé's Marketing and Sales Director, is also delighted with this new partnership and looks forward to working together:
"Formula 1 is a growing, global sport with a diverse fan base, including a younger audience. With their global presence and busy schedule, F1 provides us with the perfect platform to remind everyone to take a break from KitKat," he said with a powerful opening.
